The Brain in the Voting Booth

The Brain in the Voting Booth

How hidden biases influence our vote

By | Posted October 27, 2010

Gap and the Neuroscience of Logo Design

Gap and the Neuroscience of Logo Design

What neuromarketing can tell us about logos (and why designers already knew it)

By | Posted October 24, 2010

PMS: Poor Memory Syndrome

PMS: Poor Memory Syndrome

High estrogen levels during menstruation may inhibit learning

By | Posted October 5, 2010

The Brain Scan Appeal

The Brain Scan Appeal

Bringing neuroscience into the courtroom may influence more brains than we think

By | Posted October 4, 2010

Of Mice and Men

Of Mice and Men

Like people, mice show pain on their faces

By | Posted May 26, 2010

A new study suggests that this eco-friendly bag, while good for the earth, can be used to justify bad behavior [Credit: Tanacollins, Wikimedia]

Going Green Can Make You Mean

The presence of green goods makes people kinder, but purchasing them gives people license to behave badly.

By | Posted March 16, 2010

Pulses of yellow and blue light can be used to precisely control individual neurons in networks like these, which are growing from rat neural stem cells. [Credit: Wellcome Images]

Illuminating the Mind

How an experimental mind-control technology could hasten the coming of the Singularity.

By | Posted October 9, 2009