When do I need luck?

When do I need luck?

A new study suggests a person will turn to superstitions when the stakes get high

By | Posted January 29, 2015

voting booth

The Brain in the Voting Booth

How hidden biases influence our vote

By | Posted October 27, 2010

The original Gap logo and the redesigned one

Gap and the Neuroscience of Logo Design

What neuromarketing can tell us about logos (and why designers already knew it)

By | Posted October 24, 2010

PMS: Poor Memory Syndrome

PMS: Poor Memory Syndrome

High estrogen levels during menstruation may inhibit learning

By | Posted October 5, 2010

The Brain Scan Appeal

The Brain Scan Appeal

Bringing neuroscience into the courtroom may influence more brains than we think

By | Posted October 4, 2010

Of Mice and Men

Of Mice and Men

Like people, mice show pain on their faces

By | Posted May 26, 2010

Going Green Can Make You Mean

Going Green Can Make You Mean

The presence of green goods makes people kinder, but purchasing them gives people license to behave badly.

By | Posted March 16, 2010

Illuminating the Mind

Illuminating the Mind

How an experimental mind-control technology could hasten the coming of the Singularity.

By | Posted October 9, 2009