People for the Ethical Treatment of Animals announced last week that it would offer a $1 million reward for a company to bring commercially viable test-tube meat to market by 2012.
Umm….what!? PETA doesn’t hate meat-eaters it turns out, just people who eat real animals. PETA just wants to help us omnivores “kick our meat addiction.” I’m not sure everyone who eats meat is addicted to it, but that’s besides the point of this bizarre turn of events.
Sure, meat production takes up a lot more energy than growing vegetables. Sure, Paul McCartney says I should stop eating meat to save the environment. But in-vitro chicken tenders just don’t sit right with me. Gizmodo points out that with test tube meat people could engineer in extra vitamins.
I’m pretty sure I want to know where my dinner is coming from. It doesn’t have to come from within 100 miles of my home, but it’s nice if it does. Slate brought up the valuable point that bringing something like fake meat to market is a lot more involved than just throwing a little cash into it. The FDA might want a say in all of this. According to the New York Times, the decision to endorse this prize nearly tore PETA in two. Of course it did! Think of all of the confused vegans out there. Some of them shun the very idea of meat, but others long for some barbeque chicken.
Hold on kids, 2012 is just around the corner, but don’t sell your Tofurky stock just yet.